Value Proposition Builder

1. Who is your target user?

2. What are they dissatisfied with?

3. What is the underlying problem?

4. What is your product/solution?

5. What benefits does it provide? (E.g. Saves time, improves accuracy, reduces cost)

6. 4U Framework — Why is this a real problem? (Choose all that apply. Hover to learn more.)

Unworkable Unavoidable Urgent Underserved

7. Gain-to-Pain Ratio (How much better is your solution compared to the effort to switch?)

8. Must-Have Matrix

9. 3D Advantage — What makes your solution stand out?

Disruptive Discontinuous Defensible

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Your Value Proposition